TOP 10 REVIEW SITES
HOW THEY BENEFIT SMALL BUSINESSES
No matter if you are online or not, you need to be aware of what people say about your business. Over 80% of customers read reviews before choosing which local business to contact, and that number jumps to 95% for people under the age of 34. Even more important, over 50% of consumers will only use a business if it has over 4 stars from a review site. You not only want to monitor your reviews, they also act as great feedback for your business.
If you are getting several negative reviews from different people, then there is likely some disconnect between your services and customer satisfaction that will have to be changed. There’s an old adage that while a happy customer will tell 10 people about your business, an unhappy customer will tell 100.
This is unfortunately magnified online, where the entire community (actually, the entire world) can see any review from your customers, good or bad. Keeping track of reviews and responding to all of them – positive and negative – is known as reputation management, and the difference between a good and bad reputation can mean the difference between enthusiastic new customers confident in what you offer and you closing your doors due to lack of new sales and customers, who steer clear of you on purpose.
What are Review Sites?
Now that you know that review sites are vitally important to the success (or failure) of your business, where can they be found? Not too long ago, there was only ONE business that mattered when it came to reviews: The Better Business Bureau. That venerable institution wasn’t so much as a place to find reviews as a place to make sure there were no bad reviews! Since the Internet has been become the primary communication tool in people’s lives, dozens, hundreds, even thousands of review sites have cropped up online. Juggling between all of them is impossible. Fortunately, there are only a handful that really matter. Some are strong nationwide and even worldwide, while others are more important based on where you live. Here are the top ten: